Geographers of the Institute of Ecology and Earth Sciences of the University of Tartu have released a study indicating that the snow situation in Estonia has substantially changed in the last decades. While our grandfathers and grandmothers could often sled in the beginning of April as children, the kids of today can put away their sleds in the middle of March. There’s just no snow.
Air temperature has risen by two degrees
Snow cover depends on the air temperature. It lasts when the temperature is near zero, which is quite characteristic of the climate in Estonia. As the average air temperature has significantly risen in Estonia during the last decades — nearly two degrees, compared to the post-war years — it’s natural that there has also been a noticeable decrease in snow cover. Presuming that the climate keeps getting warmer, analyzing changes that have taken place allows for making trustworthy forecasts about the condition of snow cover in the future.
Semiotics is the study of signs and sign systems (e.g., languages, music, advertising, road signs, etc.). It is an investigation into how meaning is created and how meaning is communicated through signs. You can study semiotics at the University of Tartu.
In the beginning of 2017, Lyudmyla Zaporozhtseva moved from Kiev to Moscow. After a successful collaboration with the Enjoy Understanding marketing research agency, she accepted their invitation to work as a full-time expert in semiotics. It was a new position, created for Lyudmyla. Three years on, she leads a semiotic team in this agency.
Lyudmyla told UT Blog about how the agency works, what her daily work looks like, and how she feels about her recent PhD defense at the University of Tartu.
Image from personal archive
The role of semiotics in the agency
Enjoy Understanding uses traditional qualitative methods along with semiotic research. Having semioticians on the team in a marketing agency is rather unique. In Estonia, where the semiotic tradition thrives, few marketing agencies use a semiotic framework. Ordering semiotic research isn’t mainstream in other places either.
Lyudmyla admits that three years ago, when she started work at the Enjoy Understanding agency, it was much more difficult to convince clients to use semiotics. Now the situation is changing. Big clients with head offices in Europe already know about semiotics and want to apply it for building a cultural strategy of a brand. Clients who do it once often want to do it again.
Lyudmyla and her team are involved in the majority of the agency’s projects, even if no extensive semiotic research is needed. It is common to discuss all incoming work together and provide feedback to each other. For instance, when they start working with an insurance company, it is useful to look into the concept of safety – what safety means, how it is expressed, etc.
Do you enjoy writing, taking photos, or making videos? Maybe you love all the above? Take part in our contest! Even if your English isn’t perfect – don’t worry. Be creative! Feeling interested? Not yet? We have some cool prizes for you!
Prepare your contest entry on the topic “My Tartu Roots/Routes“. You can do this in writing, series of photos, video, or a mix of them.
Upload your entry to a social media account of your choice as a public post, so we can see it.
Can I participate? To participate in the contest, you must be a current international student at the University of Tartu.
Contest period. Contest entries will be accepted until 16 February 23:59 2020. The jury will announce the winners on 25 February 2020.
What should I post? The topic for contest entries is: “My Tartu Roots/Routes”. Multiple entries per person are permitted. Entries will be judged based on their originality and quality of expression. By uploading your entry, you confirm that you own the rights to this work and happily agree that the University of Tartu may use it with proper attribution.
Did you have enough time to read last year? Are you planning to read more this year? In any case, we have compiled our ten most popular stories from 2019 so you can easily find something valuable to explore.
In late 2019, Evelyn Uuemaa, a geographer and Senior Researcher in Geoinformatics at the University of Tartu, accepted the challenge to make 30 maps in a row – one each day. She posted the maps on Twitter as a part of the #30DayMapChallenge. Evelyn used open data and open-source software to make the maps. See the story to see them all.
Most students in the US don’t travel outside their state when pursuing a master’s degree—much less their country. So, whenever I tell someone what I am doing here in Tartu, I am bombarded with a litany of questions. Being that Estonia is outside the current geopolitical understanding of most Americans (compared to, say, the UK), I must deal with even some very fundamental questions: Where is Estonia? (South of Finland, north of Latvia and Lithuania, west of Russia.) Isn’t that part of Russia? (No.) What language do they speak? (Estonian.)
But even I—a supposedly informed American—had some questions before I arrived. How do people get around? How do I interact with strangers? Where can I buy [item]? These are more grounded, practical questions, but they are also questions that come up in everyday life. I’ve made a list detailing some of these differences and my thoughts on them.
Walking is the preferred method
of transportation. I know that this could be more specific to Tartu, but even
in Tallinn and some other European cities I’ve been to it holds true. Everyone
knows that us Americans love our cars. The reality is that it’s not so much of
a love affair as it is a hostage situation. Especially in the suburbs, every
destination is simply too diffuse to get away with not having a car. Even with
the help of a bike, oftentimes the distances remain infeasible (not to mention
the lack of any sort of bicycle infrastructure).
Tartu, everything is within walking distance. Even places you think are outside
of walking distance are within walking distance if you’re determined enough.
The Police and Border Guard office down Riia is a common destination for
students dealing with immigration documents and is oft cited as “out of walking
range.” I’ll admit, I took a bus to get there. But I walked home, and it was
About a month ago, Evelyn Uuemaa, a geographer and Senior Researcher in Geoinformatics at the University of Tartu, accepted the challenge to make 30 maps in a row – one each day. She was posting the maps on Twitter as a part of the #30DayMapChallenge. Evelyn used open data and open-source software to make the maps. Please scroll to see them all. Clicking on a map opens a larger view.
Map-making is the part of my job that I enjoy the most 😀Unfortunately lately most of my work time goes on other assignments. However, #30DayMapChallenge was a great opportunity to do what I love and try out new tools/methods that I can hopefully also pass to my students.
It was challenging in terms of time. I made most of the maps at the expense of my sleeping hours but I had lots of fun in doing these maps, so it was not tiring 😀 Sometimes it was also complicated to find suitable data but Estonia is already pretty good in terms of #opendata 😊
I set myself a goal to use only #opensource software as I have been considering switching my teaching to open-source based but haven’t had time to test the possibilities. So I learned that everything is doable in open source #QGIS and even better than commercial software 😊
Currently, a trip to the movies may make you feel as though you’ve gone back in time to the 1990s. Disney has been on a streak of recreating their classic animated movies into live-action remakes. Disney has been no stranger to live action remakes, including their 1996 adaptation of 101 Dalmatians and their 2010 remake of Alice in Wonderland.
But, since 2014, starting with their remake of Sleeping Beauty: Maleficent, Disney has been churning out remake after remake. Their list of live-action remakes now includes titles such as Aladdin (2019), The Lion King (2019), and Dumbo (2019), with many more remakes in production including Mulan (2020) and The Little Mermaid (TBD).
Many of these live-action remakes have been incredibly successful, and have brought in billions of dollars for Disney. The Lion King (2019) has been projected to have already earned over $1.6 billion worldwide, surpassing its 1994 animated counterpart by $968.5 million. Capitalizing on this success, Disney has no signs of stopping and already has plans for at least ten known remakes for future release.
But these remakes have not been without their controversy. Many have considered these to be a cash grab banking on nostalgia, and the reception of these films has been rather mixed as a whole. While many moviegoers have enjoyed these films, many of these films have received lower ratings from both the public and critics.
For example, the IMDB rating for The Lion King (1994) is highly proclaimed at a 8.5, while the 2019 counterpart is rated lower at a 7.1. Many are finding the live-action versions to lack a certain heart and energy, making for the movies to be less emotionally impactful. But what exactly makes these original versions have so much emotion, and what is the problem with Disney’s live-action remakes? Well, looking into a bit of animation theory and semiotic research can provide some answers to that.