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Tag Archives: cultural codes
How Lyudmyla leads semiotic research in a Moscow agency
In an interview to UT Blog, fresh PhD Lyudmyla Zaporozhtseva unveils how she leads semiotic research at a marketing research agency in Moscow. Continue reading
Posted in Career, Humanities, Research
Tagged cultural codes, marketing, Moscow, PhD, PhD thesis, Russia, semiotics, semiotics of culture, Ukraine
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How To Become Rich with Semiotics?
Chris Arning, the owner of a marketing consultancy in the UK, talks about using semiotics commercially, selling the semiotic approach to clients, and setting up and promoting one’s consultancy business. Continue reading
Posted in Career, Estonia, Studies, Tartu
Tagged branding, commercial semiotics, cultural codes, Juri Lotman, marketing, podcast interview, semiotics, UK
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