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Tag Archives: marketing
How Lyudmyla leads semiotic research in a Moscow agency
In an interview to UT Blog, fresh PhD Lyudmyla Zaporozhtseva unveils how she leads semiotic research at a marketing research agency in Moscow. Continue reading
Posted in Career, Humanities, Research Tagged cultural codes, marketing, Moscow, PhD, PhD thesis, Russia, semiotics, semiotics of culture, Ukraine Comments Off on How Lyudmyla leads semiotic research in a Moscow agency
Dream Job or Not? Part II
The adventures of Eveli, Head of International Marketing, continue… For Part I, look HERE. Day 5 – Bishkek, Kyrgystan (1) The flight leaves at 5 am, so we do not get much sleep. We make it to the hotel by … Continue reading
Posted in Career, General Tagged Astana, Bishkek, international marketing, Kazakhstan, marketing, recruitment, travelling, University of Tartu Comments Off on Dream Job or Not? Part II
Dream Job or Not? Part I
My name is Eveli; I work as Head of International Marketing at the University of Tartu and lead a team of international marketing specialists. We recruit international students to the university’s international bachelor’s and master’s programmes. I’ve often been told … Continue reading
Posted in Career, General Tagged Astana, Bishkek, international marketing, Kazakhstan, marketing, recruitment, travelling, University of Tartu Comments Off on Dream Job or Not? Part I
Christmas Gift Idea: Infinity Scarf in Less Than an Hour
This is a tutorial for making an infinity scarf without knitting needles in under one hour, tested and presented by our students. Continue reading
Posted in Estonia, Events, Student life, Studies, Tartu Tagged Christmas, DIY, gift, marketing, scarf, student project, study course Comments Off on Christmas Gift Idea: Infinity Scarf in Less Than an Hour
How To Become Rich with Semiotics?
Chris Arning, the owner of a marketing consultancy in the UK, talks about using semiotics commercially, selling the semiotic approach to clients, and setting up and promoting one’s consultancy business. Continue reading
Posted in Career, Estonia, Studies, Tartu Tagged branding, commercial semiotics, cultural codes, Juri Lotman, marketing, podcast interview, semiotics, UK Comments Off on How To Become Rich with Semiotics?
A Robot Salesman?
A small Tartu-based company has commissioned a team of robotics engineers at the University of Tartu’s Institute of Technology to build a prototype of a small, knee-high or slightly taller, advertising robot. It will be able to make sounds, move around, flash lights, offer candies or distribute flyers, and talk to people. Continue reading
Posted in Natural and exact sciences, Research Tagged advertising, marketing, robot, robotics, salesman Comments Off on A Robot Salesman?