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Tag Archives: Kalev
The Curious Case of Kalev’s Product Placement
Natalia Hoffman, an independent researcher into the visual communication of Estonia, analyses the packaging of two Kalev’s chocolate products and their placement in a local supermarket. Continue reading
Posted in Estonia, Humanities, Research
Tagged analysis, chocolate, Christmas, cognitive semiotics, culture, Estonian, Kalev, product placement, semiotics, supermarket, sweets
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