Author Archives: Natalia Hoffman

The Curious Case of Estonia’s Fashion Sense

Posted on February 26, 2013 by Natalia Hoffman

Natalia Hoffman, an independent researcher into the Estonian visual communication, has examined the local fashion scene (including junk shops and flea markets) and came out with some interesting observations. Continue reading →

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Traffic Culture in Estonia: What Reflex Reflectors and Saint Christopher Have in Common

Posted on January 16, 2013 by Natalia Hoffman

Natalia Hoffman, an independent researcher into the visual communication of Estonia, analyses the traffic culture in Estonia and questions the value of reflex reflectors which pedestrians are obliged to wear by law. Continue reading →

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The Curious Case of Kalev’s Product Placement

Posted on December 15, 2012 by Natalia Hoffman

Natalia Hoffman, an independent researcher into the visual communication of Estonia, analyses the packaging of two Kalev’s chocolate products and their placement in a local supermarket. Continue reading →

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