Search this blog
-
Recent Posts
Get new posts once a month:
RSS
Categories
Tags
- best of
- biodiversity
- brain
- career
- Christmas
- communication
- contest
- COVID-19
- culture
- Erasmus
- Estonia
- Estonian
- Estonians
- EU-Russia studies
- food
- future
- genetics
- health
- history
- international students
- interview
- IT
- marketing
- Master''s
- memory
- nature
- PhD
- PhD thesis
- politics
- psychology
- research
- robotics
- Russia
- semiotics
- social media
- startup
- student
- student life
- Tartu
- technology
- Ukraine
- University of Tartu
- USA
- winter
Tag Archives: product placement
The Curious Case of Kalev’s Product Placement
Natalia Hoffman, an independent researcher into the visual communication of Estonia, analyses the packaging of two Kalev’s chocolate products and their placement in a local supermarket. Continue reading
Posted in Estonia, Humanities, Research
Tagged analysis, chocolate, Christmas, cognitive semiotics, culture, Estonian, Kalev, product placement, semiotics, supermarket, sweets
8 Comments