Young people tend to think that becoming an influencer or a freelance content creator is a way to easy living. Former journalism student and freelance content creator Keili Sükijainen shares some facts about her professional life, several of which may come as a surprise to those who only see influencers’ glamorous celebrity lives.
“Let’s be honest, my grandparents still don’t understand exactly what I’m doing, and there are probably a lot of people who think that it’s ‘not a real job,’” states Keili, who for several years worked as a TV journalist in Estonia. Recently, she established her own content production company that enables her to mix paid partnership content creation and journalistic work as a TV presenter.
Though she enjoys the incredibly convenient life of a digital nomad due to Estonia’s e-solutions, she has decided to share the backstory of being an influencer and a content creator.
People think that influencers or content producers simply make money by posting photos and videos on social media. But there’s more to it – it is a mix of the profession and a lifestyle career. “And it’s not as easy as it seems,” Keili states.
Myth #1: You don’t have to know anything
Although Keili has her production team – Juhani @juhanisarglep and Katri @katrikats – to help, she also has to know everything about video production. She learned this during her journalism studies in Tartu and in the US. “How to get a high-quality picture, sound, how to perform, how to find customers, how to do marketing, etc. And, of course, you have to have something to say. It all requires a great deal of different knowledge and skills. A bit like being a jack of all trades,” Keili sums up.
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