Inga Külmoja is the editor of this blog and works at the University of Tartu as a Senior Specialist for International Communication.
Saialill, my favourite bakery in Tartu, reopened from summer vacation a few days ago. Good news, right? Kind of, but I admit having mixed feelings about it. Luckily, Tartu Jazz Club, UT Student Council, and many others still keep their doors closed. When they all reopen, summer will slip through my fingers, and life will become business as usual.
Some say that July in Estonia is a ‘dead month’: nothing really happens, everyone is on vacation, and newspapers have a hard time inventing news. That’s when boredom takes over, cities become abandoned, and days feel too long to end.
For me, July is the month of deceleration par excellence.
When summer is over, ‘business as usual’ will pick up speed, with greater volumes of data being produced, gathered, and transmitted faster than ever before. You will eat your fast food, buy your quick fashion, get your mass education, and share all of this on the go with your numerous friends and followers (the more the merrier, who cares that you barely know most of them). Before you even notice, you will be tricked into buying more stuff, a newer car, a bigger home, and can easily find yourself deep in debt — usually not without the ‘help’ of fast loans.
So it helps to keep in mind the values and lifestyles that counter the superficial flow and oftentimes pointless speed of the mainstream.
s l o w f o o d
Continue reading →